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Senior Leadership Team

Who We Are

Peter Fullerton Smith - AquaWatch

Founder & CEO

Peter Fullerton Smith

“Empowering stakeholders with data and enabling informed decision-making with AquaWatch solution.”

From a New Zealand farming background, Peter has a passion for the land and its waterways. Bringing home international business experience, Peter is driven to ensure that Aquawatch's water monitoring solutions are available to the masses.

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James Muir AquaWatch Cofounder-Chief-Technology-Officer 1.jpg

CTO & Founder

James Muir

“Making the world a better place by fostering connections to our land and water and preserving Aotearoa for the future.”

As a scientific entrepreneur and filmmaker, James has been the driving force behind AquaWatch. His most valuable learnings are from his relationships with suppliers, researchers, designers, government and end-users, to improve water quality monitoring.

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Abi Croutear-Foy AquaWatch

Managing Director

Abi Croutear-Foy

Abi finds water eternally fascinating. She is passionate about using technology to solve real-world problems, and is focused on helping AquaWatch make water quality monitoring more accessible and affordable. In her role at AquaWatch, Abi is responsible for developing and implementing strategies that can tailor solutions to enable many diverse sectors to improve water health.

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