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Charting New Waters: Welcoming Abi Croutear Foy as Managing Director of AquaWatch

AquaWatch is delighted to announce a significant leadership transition - Abi Croutear Foy, our Chief Growth Officer, has been promoted to the role of Managing Director.


Abi's journey with AquaWatch has been remarkable, characterised by a fervent dedication to environmental sustainability and technological innovation. Her pivotal role in the company’s growth and strategic vision has been instrumental in positioning AquaWatch as a leader in remote, continuous water quality monitoring.


Abi preparing to deploy the AquaWatch waka, a water health measurement tool that gives feedback on the vital signs of water in realtime.

Abi preparing to deploy the AquaWatch waka, a water health measurement tool that gives feedback on the vital signs of water in realtime.



As Chief Growth Officer, Abi's insights and expertise in leveraging data for environmental management have greatly enhanced the capabilities of AquaWatch. 


“Abi's journey with us has been marked by relentless dedication, innovative thinking, and a deep commitment to our core mission of safeguarding water quality and biodiversity, “ says Peter Fullerton Smith, Founder and CEO of AquaWatch.
“Her leadership has been instrumental in not just scaling our operations but also in integrating sustainable practices into the very fabric of our business”.

In her new role as Managing Director, Abi is set to elevate AquaWatch's mission to new heights. Abi's ability to connect with thought-leaders and transformative projects in water health monitoring, will drive the organisation’s commitment to develop scalable, accessible, cutting-edge water monitoring solutions, to contribute positively to global environmental stewardship.


Abi Croutear-Foy, at aquaculture trade fair AquaNor with Trond Davidsen,  Guri Lerøy Riple and Simon Hearsey
Abi Croutear-Foy, at aquaculture trade fair AquaNor with Trond Davidsen, Guri Lerøy Riple and Simon Hearsey
"My approach has always been guided by a deep connection to wai (water), whenua (land), and community” says Abi. “I find the opportunities that are created, by weaving together the facts provided by tech, alongside the stories that we hear from the water, absolutely fascinating”.

We are excited to embark on this new chapter under Abi's guidance, confident that her vision will lead to innovative strategies for improved, long-term environmental care. Please join us in congratulating Abi Croutear Foy on her well-deserved promotion.


Together, we look forward to a future where our technology and expertise continue to make a meaningful impact on water quality and biodiversity conservation.


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